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Looking
into Napa's past and present
By Louis
Ezettie
The manufacture of
ice cream and other dairy products at the old Ambrosia Creamery on Soscol
Avenue was interestingly described by Milton Wendt, who was brought here from
Oakland in 1910 to take over the butter and ice cream making department. Owner
of the plant then was M. Middleton.
The dairy began
making cheese products in addition to ice cream and butter. Wendt states "Some
California Jack, romano and cottage cheese were made. The butter output
increased from about 600 to 800 pounds per day and ice cream output was about
250 gallons a day."
After a few years
the business was sold to Frank Ponceitta and Alfred Fillippini, who undertook
extensive remodeling of the plant and added new equipment to expand production
and to add new products to their output.
With reference to
the new equipment, Wendt said "There was installed a new ice cream freezer,
homogenizer and pasteurizers and a hardening room was added. Also installed was
a large ice tank for making block ice. A couple of trucks were equipped to
deliver ice cream to local stores and to customers in St. Helena, Calistoga and
Sonoma Valley."
When electric
refrigeration became available Ambrosia Creamery replaced the ice-packed
storage cabinets at their retail outlets with the modern refrigeration.
One of the
important installations made by Ponceitta and Fillippini was a soda fountain
set up near the entrance to the plant. Here customers could avail themselves of
ice cream in quart, half-gallon or gallon containers. Later other delicacies
were included such as popsicles, Eskimo pies, decorated ice cream cakes and ice
cream bricks. In 1927 fire did considerable damage to the compression room
causing ammonia receiving tanks to blow up, one of the tanks being blown
through the fence of the Noyes Lumber Co. next door. Pending repair to the
damaged equipment an abandoned creamery in Suisun was used to process milk and
cream, while use of cold storage rooms in the Napa plant was maintained.
In the meantime
Fillippini sold his half in the business to Cecil (Cap) Gardner. Later
Ponceitta sold his interest to his partner, Gardner and opened at a new
location on Main Street beneath the opera house.
When death in 1944
claimed Ponceitta, his widow, Virginia, assumed operation of the firm with the
assistance of her office manager, Maurice O'Hagen. Seeing the need for
expansion, Mrs. Ponceitta arranged for a lease of larger quarters in a wing of
the Migliavacca building on Brown Street between Fifth and Division streets.
Death claimed O'Hagen in 1947 and Mrs. Ponceitta then sold to Owen Seavey, who
was a distributor for an oil company here and who once served as Napa's
mayor.
Meanwhile Gardner
sold the Ambrosia creamery to Edy's Ice Cream Co. of Oakland and installed Glen
Rock as manager. Later when Rock left, Milton Wendt, a long-time employe of the
firm, was named to succeed Rock. Wendt eventually resigned to take employment
with Basalt Rock Co. where he worked until his retirement <sic -- worked at
the Napa State Hospital until retirement>.
About two years
after they had purchased the business, the Edy company sold to Wood and Cecil
Grinsell, brothers, who with their father, William, had been operating the
Modern Diary, originally established by John Carter on the west side of Main
Street, a few doors below Pearl Street. Upon the death of his brother, Cecil,
Wood sold the Ambrosia business to a food concern.
A list of some of
the employes who worked at Ambrosia follows: Wilbur Bray, Andy Otterson, Les
Wilkins, Jack Wilkins, Pat Mulhern, Joe Regnasco, Al Lecair, Maurice O'Hagen,
Anderlini, Bud Fitzgerald, Clarence Lommel, Otto Lommel, Amedio Mencrini, Earl
Goodwin, Earl Goodwin, Jr., John Miller, Lou Rathke, Cecil Gardner, Milton
Wendt, Mrs. Fred Raina, Virginia Ponceitta, Paul Hartman, Wesley Gardner and
Bud Gardner.
(I wish to express
my thanks to Mr. Milton Wendt for supplying the information contained in the
above article.)
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